JAN 2017
Goal:
Need for establishing unified and periodic communication. Visual Design, Communication Tone and Subject Matter of the posts to be focussed on. Bring in various customer segments through targeted ads. Owned and Paid Media.
Result:
Successfully unified and integrated communication. Established pattern posts with content suitable for brand reinforcement and periodic brand to consumer information pass. (Reach and Impressions report submitted in a .xls file.)
MediVision’s property as pattern posts:
-MediVision Monday Tips
-Food for Eye, Good for Eye
-Friday Facts
FEB 2017
Goal:
Sustain social media content and continue until further objectives based on conversions through social media are formulated. Continue pattern posts for uninterrupted brand presence. By doing so, establish a positive outlook and create & support fair opinion of the brand (through content). Targeting Customers through Display Network continues.
Result:
Continued without a hiccup content that reinforces a positive opinion. Seemingly established a subliminal connect with MediVision subscribers as a trusted eye care centre. (Reach and Impressions report submitted in a .xls file.)
Points to note:
-Only superficial content, although relevant, is supporting the social media pages, content related to the MediVision brand, viz. Corporate, Operational, Sale-based is required.
-Database of customers and ensuing communication might help route new customers through WoM
-Integration of Offline and Online required and business & sale promotion related ads to be boosted.